"DeBÍ TiRAR MáS FOToS": The Power of Authenticity and Preserving Our Roots

Every so often, an artist comes along and reminds us why we fell in love with creativity in the first place. This time, it’s Bad Bunny, the global icon who’s managed to bottle authenticity, culture, and raw emotion into his latest album, DeBÍ TiRAR MáS FOToS. And let’s not forget the electric pulse of its hit single, DtMF, a love letter to his Puerto Rican roots that resonates far beyond the island.

Listening to this album feels like flipping through an old photo album. Each track is a snapshot of moments—personal, collective, cultural. It’s a visceral reminder of what it means to preserve your heritage and honor where you come from. The title itself, “I Should Have Taken More Photos,” feels like an invitation to pause, reflect, and cherish the fleeting beauty of life.

The Lesson in Every Note

Bad Bunny’s brilliance lies in his ability to make us feel seen. He doesn’t dilute his identity to fit into someone else’s mold—he leans in. His lyrics are unapologetically Puerto Rican, his beats pulse with reggaetón’s unmistakable rhythm, and his visuals tell stories of everyday life on the island. In doing so, he teaches us three critical lessons:

Be True to Yourself
Bad Bunny’s meteoric rise isn’t the result of chasing trends—it’s his unrelenting commitment to his authentic self. In a world that often pressures us to conform, his success is proof that our unique voice is our superpower.
Love Your People Deeply
Whether he’s shouting out Puerto Rican slang, highlighting local artists, or capturing the landscapes of his homeland, Bad Bunny’s work is a tribute to his people. It’s a reminder that our communities are the foundation of our dreams.
Never Give Up
The hours, the sacrifices, the uphill battles—every ounce of effort matters. Bad Bunny’s journey is a testament to the idea that hard work doesn’t just pay off; it builds legacies.

A Call to Preserve Our Cultures

In DtMF, Bad Bunny captures the soul of Puerto Rico—the joys, the struggles, the pride. But more importantly, he invites all of us to reflect on our own roots. His music isn’t just a celebration of one culture; it’s a call to action for everyone.

We live in a fast-paced world where the past often feels like a distant blur. But our heritage isn’t something to discard; it’s something to protect, to share, and to pass down. Bad Bunny reminds us that our culture is our power—it’s the foundation of our creativity, our resilience, and our humanity.

For Creatives, For Dreamers

As the founder of Orm Muse Collective, I feel deeply connected to the lessons in this album. DeBÍ TiRAR MáS FOToS isn’t just music; it’s a roadmap for artists, a love letter to dreamers, and a testament to the beauty of staying true to yourself.

Bad Bunny’s journey is one I hope we all emulate—not just in its success but in its purpose. Let’s remember our roots, embrace our individuality, and never stop creating. The world doesn’t need replicas; it needs your unique light, your stories, your vision.

So, take more photos. Hold on to your memories. Love your people fiercely. And most importantly, never stop dreaming.

With gratitude and inspiration,

Nina Founder & Creative Director Orm Muse Collective